Zhaoxiao Quan is a local company from Hangzhou, established in 1628 A.D. The family’s steelwork earned them the status of imperial scissor-makers due to meticulous hand-engraving skills and quality steel from Longquan. ZhangXiao Quan scissors have already achieved national intangible cultural heritage designation. To modernize the brand, the company wanted to redesign their packaging. Through consultations, we developed a craftsman style suited to the spirit of cultural handicrafts with a slight Japanese flair. In visually representing the soul of the brand's rich history, the packaging has become synonymous with Zhangxiao Quan's identity.
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