Hydro Sapiens is targeted for bath, body and beauty connoisseurs. Their shower gels, body lotions, candles and hand care products blend exotic natural ingredients with a touch of vintage botanical eccentricity with natural essential oils and monochrome colors that stand out on the shelf. Initially launched as a soap collection branded as Homo Sapiens, re-branding efforts were pursued to include additional products. As Art director, I proposed to rename the brand Hydro Sapiens to better represent the unique qualities of the products. As a result of my successful efforts to design the packaging, redesign and relaunch the website, and direct product photo-shoots, the brand has enjoyed a significant increase in profit. You'll now find Hydro Sapiens in designer shops, stylish homes and high-end department stores across China.
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